G12 | ACAD 274

What Our Data Reveals

All our insights below were discovered through analyzing data by Kaggle: Skincare Product Ingredients. AI-assisted filtering and analysis were used to extract key insights from the coprehensive database. By examining product attributes such as price, potency, chemical count, ingredient safety, and consumer ratings, we uncover patterns and relationships that help explain how brand strategies align with consumer perception and cost. We hope our insights serve as one way consumers can become more aware of the cosmetics brands they interact with everyday!


Brand Potency vs Pricing Analysis

Insight 1

Sephora Brand Analysis: Inverse Relationship Between Ratings, Price, and Potency

Assorted by the top 6 brands in Sephora (evaluated by looking at the most amount of data each brand carried in the database), as the overall prices and potency go down, the rating increases by brands

Insights

  • There's a clear trade-off between premium pricing/quality ingredients and broader market appeal/customer satisfaction.
  • No single brand achieves consistent high performance across all metrics, suggesting different brands target different consumer priorities.
  • Lines with dramatic peaks and valleys indicate specialized brand strategies, while flatter lines represent more balanced approaches.
  • Customer ratings don't necessarily correlate with safety or natural ingredients, indicating consumers may prioritize other factors like effectiveness or brand reputation.

Brand Metrics Overview


Insight 2

The Price of Potency

When products are tested by potency strength, high potency is equal to high price. All while a lower potency is associated with low price across the board when testing all Sephora products.

Chemical Count vs Ratings, Price & Potency

This visualization breaks down product metrics by chemical count category: low, medium, and high. See how perception (ratings) aligns with formulation strength (potency) and cost (price).

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Skin Type Price Comparison

Insight 3

Sensitive vs Normal Skin: Product Price Differences

In Sephora, the price of products is more driven by the brand than the product's use for normal or sensitive skin. This chart explores brand-level pricing strategies across skin types.

Price Difference by Skin Type (Sensitive - Normal)

Insights

  • Brands with green bars may prioritize affordability for sensitive skin users or position sensitive products as entry-level options.
  • Pink bars indicate brands where sensitive skin products carry a premium, possibly due to added ingredients or niche targeting.
  • The longer the bar, the larger the price gap between skin types, revealing brands with more distinct pricing strategies.
  • Consumers or analysts can quickly spot brands with equitable pricing (bars near zero) vs. those with significant discrepancies.
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Insight 4

Correlation Between Ingredient Count, Price, and Ratings at Sephora

A lower average in chemical count results in not just a higher rating but actually a lower cost. So you are paying on average of almost $10 more for a product that can be more damaging.
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Walkthrough Summary