Final Phase
User Testing

Foundation Q/A
- How effectively does the visual design and data presentation on our site communicate the intended message about skincare products and ingredient transparency?
- In what ways does the content—both visual and textual—support your understanding of the ethical concerns within the cosmetic industry (e.g., pricing, ingredient complexity, brand transparency)?
- What improvements would you suggest to enhance both the clarity of the data visualizations and the overall user experience of the site?
Interview 1: Marlene Arevalo, 43, Avid Cosmetic User
- How effectively does the visual design and data presentation on our site communicate the intended message about skincare products and ingredient transparency?
- In what ways does the content—both visual and textual—support your understanding of the ethical concerns within the cosmetic industry (e.g., pricing, ingredient complexity, brand transparency)?
- What improvements would you suggest to enhance both the clarity of the data visualizations and the overall user experience of the site?
It was easy to follow, and I could immediately tell which brands were more straightforward with their ingredients.
The visuals next to the pricing breakdown were super helpful. It got me thinking more about the price, the ingredients, and the transparency behind it all.
I think it would be awesome if you could add a filter or something, so we can choose products by price range or specific ingredients. That way, if you're just looking for something simple, it’d be easier to narrow down the data you know.
Interview 2: Lauryn Hsueh, 19, Avid Cosmetic User
- How effectively does the visual design and data presentation on our site communicate the intended message about skincare products and ingredient transparency?
- In what ways does the content—both visual and textual—support your understanding of the ethical concerns within the cosmetic industry (e.g., pricing, ingredient complexity, brand transparency)?
- What improvements would you suggest to enhance both the clarity of the data visualizations and the overall user experience of the site?
Honestly, I thought the design was super clean and easy to understand. I’m not usually into a lot of charts, but the radar chart was simple to follow, and I immediately got the message about how ingredient transparency can affect a product’s effectiveness.
The drop-down text for the visual data really made the ethical side of things more obvious.
I think making the site a bit more interactive could be cool. Like, if you could click on a product and see a breakdown of why it’s priced a certain way or how it compares to others in more detail.
Interview 3: Gloria Meretighan, 19, Avid Cosmetic User
- How effectively does the visual design and data presentation on our site communicate the intended message about skincare products and ingredient transparency?
- In what ways does the content—both visual and textual—support your understanding of the ethical concerns within the cosmetic industry (e.g., pricing, ingredient complexity, brand transparency)?
- What improvements would you suggest to enhance both the clarity of the data visualizations and the overall user experience of the site?
I really liked the graphs, like seeing how products stacked up against each other visually helped me immediately understand which ones were more ethically better in their ingredients. It felt like a nice balance of visual and text.
The breakdown of ingredient lists next to pricing really made me think more critically about what I’m buying. The visual comparison made it obvious that some brands charge way more just for fancy packaging, even though their products might not perform better than cheaper ones with simpler ingredients. Which is my own assumption made from looking at name brands between the prices.
The visuals were clear, but maybe a quick guide would be nice. And it would be great if I could filter the products based on my skin type or what I want to avoid. That’d make it way easier to find what works for me specifically.
Possibile Action Items
Add Filtering Options
Allow users to filter products by:
- Price range
- Specific ingredients
- Skin type or concerns
Enable Interactive Product Breakdowns
Make product cards clickable to reveal:
- Ingredient transparency
- Pricing breakdown
- Ethical highlights (e.g., sustainability, cruelty-free)
Include a Quick Guide or Tooltip System
Offer a short intro guide or tooltips to explain:
- How to read charts
- What metrics mean (e.g., ingredient complexity)
Improve Visual Comparison Tools
Keep effective visualizations (e.g., radar charts), but enhance:
- Side-by-side comparisons/li>
- Color coding or icons to flag ethical concerns or standout brands